Hi, I'm Gina.
UX Content Designer - Strategist - Writer
How it started
Writing professionally? Was a gradual thing I never imagined doing. At university, I wasn't sure what to study but I had a small dream: to work for National Geographic. So, I majored in journalism. I have yet to get to NatGeo but my path turned out better than expected. A few years after graduating with my B.A., I moved to New York City to study sociology and go into academia but the Fates seemed to have other plans.
Where we're going
2020 was a time of reflection—as I imagine it was for most people. It was a time of self-rediscovery and figuring out what motivated me, and what I really enjoyed doing professionally and personally. I've been a content creator and content manager—doing social media, email marketing, and web content everything—for nearly a decade at this point in the nonprofit education sector and I felt uninspired. Woefully content. I was stressed out and burned out.
Enter UX. I found it a different discipline that synthesized my interests of visual design, wordsmithing, website creation, and development. User experience was a puzzle a to be solved, a puzzle that marketing and communications couldn't satiate. If I made moves into UX, I wouldn't be "creating for the sake of creating." So we made moves.
I found that I really like analyzing and solving the problems of how people experience content and products they interact with every day—whether it's a website or phone app, the grocery store, or a tourist location. In a world that's focused on specific aspects of content (copy, visuals), I'm in it for the whole package. This is where I'm headed next, and if you'd like to join me in this journey, subscribe to my Substack, Words by Design.