Wedding Spot (content audit)
Cvent · April/May 2022
Wedding Spot is a platform used by couples and wedding planners to source wedding venues. It also gives vendors high visibility within a niche industry.
Why a Content Audit?
Content Design Strategy
- Implement the ORCA methodology to identify content objects, relationships, CTAs, and attributes.
- Identify inconsistencies in terms between screens
- Identify areas for improvement, and document recommendations for long-term product strategy
Mapping content types
- Identify content patterns across the product
- Group like content types in a coherent way that made sense for the user
- Better map a user's workflow and relationships from screen to screen
Mapping the narrative flow
Coupling the user flow with ORCA markers gave us a clearer picture of what a user was engaging with on any given screen, and allowed us to reassess content in a way that emphasized like-object groupings to avoid potential confusion by users. For example, we were able to identify noun objects mixed with CTAs which led us to rethink how that part of the design could be improved to clearly be all noun objects or all CTAs.
What I Learned
I had just learned about OOUX and ORCA, so my application of the framework was in its infancy. I doubted whether I was applying the methodology correctly but over the course of practicing ORCA and continuing to learn about it, I realized that the method is not strict in its application. Since then, I've continued to guide my colleagues in variations of using OOUX and ORCA in their design work from outlining search filters to preparing for a card sort session.
The audit was also one of my first projects in which I did a deep dive into looking at content and how it's been designed with the visuals. What I took away from this project was the importance content plays in design. That is obvious and may be cliché, however, it's one thing to know that content is important. It's another thing to practice designing with content, and taking a thoughtful and holistic view of a product that analyzes coherence of narrative, information architecture, and cognitive consistencies.